YouTube presenting sponsorship
Host read-outs, chapter card and credits placement across long-form interviews and clips, logo placement on social shorts, and attribution with CTA in video descriptions.
21M+Monthly readers and viewers
20:05Average view duration on YouTube (4x platform norm)
72%Audience with household income over $100k
62.7%Return viewers by choice
The toolkit
Where your brand lives across the Big Think network
Pick one channel or bundle them all. Every package is customizable around your goals.
Newsletter network integration
Sponsorship placements across Big Think, Mini Philosophy, Big Think Business, Big Think Books, and Starts with a Bang - reaching an audience that opted in for serious ideas.
Podcast ad reads
Host-read integrations on Big Think's podcast distribution via Spotify, delivered to the same intellectually engaged audience that watches the video series.
Evergreen video library pre-roll
Your brand runs as pre-roll or mid-roll across the existing library of thousands of videos. Impressions continue compounding years after each episode publishes.
SME editorial interviews
Annual presenting sponsors get up to 2 subject-matter expert interviews per year, placing your team in the same chair as Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Category exclusivity
No competing brands during your partnership term. Your category is locked across the surfaces you sponsor.
Versus the old way
Big Think sponsorship vs. standard digital ad buys
Big ThinkStandard ad buy
Editorial integration - brand is part of the show✓×
72% of audience earns over $100k✓×
20:05 average watch time (4x YouTube norm)✓×
Evergreen impressions that compound for years✓×
Category exclusivity during partnership term✓×
62.7% return viewers by choice✓×
2x more likely to be senior executives than average✓×
SME interviews placing your experts on the show✓×
Your path
From first call to evergreen impressions
A simple route from setup to steady output.
Define your strategic goals
Tell us what you need: YouTube-led, newsletter-led, podcast-led, or a cross-channel bundle. We build the package around your objectives, not a rate card.
Integrate your brand into the show
Your brand is woven into host reads, segment intros, social distribution, and newsletter sends. This is 'presented by [Brand]' integration, not a standard ad placement.
Impressions compound over time
New episodes reach 21M+ monthly viewers immediately. The evergreen library keeps generating brand exposure for years as audiences discover and rewatch older content.
Questions
Sponsorship questions, answered
What sponsorship options are available?+
Three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. Take them individually or combine into a cross-channel partnership built around your goals.
What does 'presenting sponsor' actually mean?+
On YouTube, your brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a 'presented by [Brand]' integration, not a standard ad placement.
How is this different from a standard podcast or YouTube ad buy?+
Standard ad buys are skippable and forgettable. This is editorial integration - your brand is part of the show, not interrupting it. The average viewer watches for 20:05, 4x the YouTube average, and 62.7% come back by choice. The evergreen library also means impressions compound over years, not just during the flight.
Who is the audience?+
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. This is the same audience financial services firms, consulting firms, and enterprise tech companies pay a premium to reach elsewhere.
What is the term length?+
Terms vary by channel and package. Options range from single newsletter sends and podcast reads up to annual presenting sponsorships. The annual presenting sponsorship and a quarterly pilot option both include full presenting integration and category exclusivity for the duration.
Can the package be customized?+
Yes, fully. The partnership is built around your strategic goals, whether that is YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from the Big Think Studio, and event activations.
Can our executives or subject matter experts appear on the show?+
Yes. The annual presenting sponsorship package includes up to 2 SME editorial interviews per year, placing your experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Take the next step
Put your brand where curious professionals actually pay attention
21M+ monthly readers and viewers. 20-minute average watch times. An audience that earns, decides, and comes back. Book a call to explore sponsorship options.
Book a call